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How to create the perfect pitch

Updated: Aug 27, 2020

So you have a great project. But, how can you convince people of that in a few minutes?

It’s the classic elevator pitch. In a few sentences getting someone excited about your big idea.

I’ve been there, I’ve done, and I’ve seen lots of people fail at it, and a few triumph. The truth is it’s not easy. But, you probably knew that already. The good news is that’s it’s much less about your show business talent (or lack of it) and much more about good old-fashioned preparation. If you have good content, the right message, you’ll have a good elevator pitch. Of course, a good delivery is going to help. But, most of the time when you have a good script the delivery flows naturally much better anyway

If you haven't seen it already, and lots of people certainly have, take a look at Steve Jobs's graduation speech at Stanford University in 2005. Most people engage with this speech and feel gripped and moved by it. Notice though that the "stage" couldn't be less showy. No lights, screens, or special effects here. No leaping around or great show of energy either. Just a simple delivery of some powerful words.

So you should be starting to get the picture. You need to work hard on crafting the right message for your pitch, and later, a little on how to deliver this message in the best way possible.

So let’s start with the fundamentals. What does your cake need? Oh, didn’t I mention this? Think of pitch creation as baking a cake. We are going to look at the ingredients, the tools and the recipe.

And the best part is that anyone can cook!

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