Media Minds produces the highest standards of photography using the best equipment available on the market, the latest technology and, of course, technique that has been honed by years of experience producing images for our books.

Each project is different and we aim to create a special style specific to the project in mind. Sometimes the methods involve digital adjustments in post production and at other times the use of unusual technique or equipment. The images for 10, for example, were taken using a sliding tilt and shift lens normally used to correct perspective in architectural images. Here it is used to selectively focus on the people in the images, blurring their context slightly. In the Industrial section you can see images that have been treated to give a more metallic appearance whilst in Cancer - IMO we used coloured lights to enhance the setting and humanise a difficult theme.